parents: Go To Market
- Learn it from Always Be Launching - by Andrew Chen - @andrewchen.
- Instead of a Big Bang Launch — a single spike of attention — we have Always Be Launching, the idea that what you need is nonstop/constant talk about your product, its capabilities, case studies, and achievements.
- The ABL philosophy emphasizes the following: * It’s a relationship, not an advertisement.
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- Drum beat not big bang.
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- Wins and more wins.
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- Communicate, don’t just broadcast.
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- Educate and help, don’t just sell.
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- Long-term, not one-time.
- go direct and talk to folks as a human
- The biggest psychological barrier is to ask founders to talk more.